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Companies that once served the maharajas coexist with manufacturers for online retail and television shopping networks.From traditional to fusion jewelry combining eras and styles, Jaipur has become a jewelry manufacturing center as well as a gemstone cutting center.

In the late 1980s, India began opening up to economic reform, trade, and foreign investment (“India country profile,” 2015).

Like previous reports on the gem and jewelry industries of China and Sri Lanka (Hsu et al., 2014; Lucas et al., 2014), the present article is largely based on these observations and interviews.

Members of the team who had visited Jaipur before came away with a different perspective of the industry there in some respects.

In any major Indian city, one can feel the energy of an ambitious, rising economic power.

At every socioeconomic level there is a distinct entrepreneurial drive and competitive spirit.

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