The dating game game

Her statement also took aim at Facebook by alluding to the privacy scandal."We're surprised at the timing given the amount of personal and sensitive data that comes with this territory," she said."They [already] have these well-rounded profiles," Pringle said."In some cases people have been on the platform for 14 years and so they know so much about you that chances are, between your interests and the groups that you're a part of, they'll be able to make some pretty good recommendations."John Madigan, an analyst for market research company IBISWorld, said Facebook's dating feature "is likely to cause a shakeup in the dating services industry.""Facebook has some competitive advantages entering the dating industry with its user base of over two billion," Madigan said in an email to CBC News.

And the timing of the announcement was likely a calculated move.Facebook CEO Mark Zuckerberg announced his plans to introduce a dating feature during a speech at the company's annual F8 developers conference in San Jose, Calif., on Tuesday.(Stephen Lam/Reuters)As Facebook continues to face questions about its ability to protect the privacy of users' data in the wake of the Cambridge Analytica scandal, some may wonder about the timing of its announcement that it will soon launch a dating service — which arguably would contain people's most personal information.Having users to create a dating profile on Facebook — which the company has said would be separate from their regular profiles, and not visible to their friends — would increase the amount of time they spend on the platform and generate "incredibly valuable" information about them."When you indicate on a dating profile what kind of movies you like, you know, music you listen to, restaurants you go to ...that is really, really precious data because it's the kind of micro-targeted data that marketers are looking for now increasingly," Kurasawa said.

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